![]() With the six advantages of zero pollution, long life, high safety, large rate charge and discharge, maintenance-free, and low overall cost, BYD forklifts are among the many forklift brands. Green new energy logistics handling solutions.Īs a leader in new energy forklifts, BYD forklifts have been deeply involved in the field of new energy forklifts for many years. At the same time, BYD forklifts rely on strong product research and development capabilities and rich customer service experience in multiple fields, involved in logistics industry, feed industry, processing and manufacturing industry, food industry, paper industry and other fields to provide customers with personalized customized services and continuous improvement. Since then, BYD Forklift has successfully developed a series of new energy forklift products such as counterbalanced forklifts, reach forklifts, pallet trucks, stackers, and AGVs in order to meet the diverse product needs of customers. The advent of this product has laid the tone for the future development of BYD forklifts. ![]() ![]() In 2013, BYD forklifts with lithium iron phosphate battery forklifts entered the door of the forklift industry. Ten years of intensive cultivation of the entire industry chain layout, building a multi-category matrixĪt present, end users are facing a complex market environment, coupled with the emergence of e-commerce, multi-channel distribution and green trends, prompting forklift manufacturing companies to constantly seek new ways to provide users with more environmentally friendly, more flexible and faster, Safer equipment. This will effectively strengthen the brand power, allow more consumers to understand the brand power of BYD forklifts, and occupy more consumers' mental impressions. BYD Forklift works hand in hand with senior media who study the forklift industry and customer-related industries to build an all-media matrix of the brand, continuously influence the industry and terminals, and shape and reproduce the new brand image of BYD Forklift. Second, increase publicity investment and increase the brand's voice on the consumer side. BYD Forklifts adheres to the corporate development philosophy of "technology is king, innovation is the foundation", combined with strong battery technology, forklift R&D capabilities, and industrial vertical integration capabilities, BYD forklifts builds a rich product line in multiple segments and continues to lead new energy Changes in the forklift industry. In the market competition, brand power is the key to winning the new stage, and the formation of brand power cannot be achieved without the strong support of product power. Technological innovation and image promotion promote brand image building In the development process of BYD forklifts, the troika of brand power, product power, and channel power has been driven together, thus creating a new era of BYD forklifts. Channels are an important way for enterprise performance growth. Brands are the soft power to enhance the competition of enterprises. Products are the foundation of enterprises. We all know that in the fierce market competition, products, brands, and channels are the troika that promotes the development of enterprises. In the forklift market, BYD forklifts are an outstanding forklift brand in my country and have been widely praised by major customers. In the future, market competition will also be more concentrated among big names with strong overall strength. Obviously, as the industry grows and the market expands, competition in the forklift market becomes more intense, and the survival of the fittest will inevitably occur. Up to now, there are more than 80 forklift manufacturers, more than 30 storage forklift and light and small handling vehicle companies, and more than 10 independent, Joint venture. But behind the vigorous development of the industry, some people are happy and some are worried.Īccording to statistics, my country's forklift industry started in the late 1950s and only began to take shape in the 1970s. ![]() ![]() Over 15%, the wide space for the ever-increasing penetration rate of electric forklifts has attracted manufacturers of all sizes. As an important logistics handling equipment, forklifts have become a bright star in the domestic equipment industry under the overall economic slowdown environment, coupled with a compound annual sales growth rate. In recent years, the rapid development of the forklift industry is obvious to all. Socma small and big forklift Related Information and News Share: ![]()
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